Company Profile

Waybetter Inc
Profile last edited on: 5/27/22      CAGE: 6X3J1      UEI: FKCJB1WNQ1V3

Business Identifier: Employing fun bettng games to enable important behavioural changes
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Location Information

119 West 22nd Street 6th Floor
New York, NY 10017
   (212) 343-8238
Location: Single
Congr. District: 12
County: New York

Public Profile

Pioneering a new category of life-changing games, WayBetter is tackling development of games that make it fun to lose weight. to exercise more, to sleep better and to quit smoking. The premise is that bringing people together can turn the hard work of habit change into a fun social sport with all involved as "fellow players" providing the support and motivation. Financial incentives hold accountable those using the system. Solidly based in - and backed by real behavioral science, WayBetter games are all powered by the firm's simple formula of commit, collaborate, and celebrate. It’s b and it works. The firm's first game - DietBet - enabled some 350,000 people to lose weight. Since the game was launched in 2013, players have won over $18M and logged weight loss of 4 million pounds. Involving well-known playersinthe space, the next game - StepBet, - desined to encourage Usersto take more steps each day was laucnhed in 2016. These have been followed by SleepBet, CardioBet, and CigaBet - a game to help someone to quit smoking

Extent of SBIR involvement

User Avatar

Synopsis: Awardee Business Condition

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VC funded?
Privately Held
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Awards Distribution by Agency

Most Recent SBIR Projects

Year Phase Agency Total Amount
2021 2 NIH $1,610,079
Project Title: Quitbet: a Digital Social Game That Pays You to Stop Smoking

Key People / Management

  James Rosen

Company News

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