As temperatures around the world are increasing, a developed problem not often discussed -- or probably even generally known by most - but flagged by e-Skin- is that p?igment-based paints absorb heat and also pollute the environment. Directly to address this condition, e-Skin Displays as developed an innovative structural color paint that cools below surfaces up to 30 degrees Fahrenheit (save on cooling costs); does not ever fade, becomes dull or loses brightness, is light-weight and can be avaialble in all colors in the CYM space.