Soraa, Inc., formerly known as SJS Technology, Inc. is a semiconconductor company specializing in LED technology. Soraa's core product is the GaN LED developed by one of the founders of the firm - Nobel laureate Shuji Nakamura (Physics 2014). Soraa's products offer superior performance, color, and beam characteristics to competing LEDs. The breakthrough technolgoy Soraa employes involves growing GaN crystals on a native substrate (GaN on GaN LEDs). This is contrasted with traditional methods which grow GaN crystals on non-native substrates. By using native substrates, Soraa is able to manufacture LEDs that produce more light per area of LED and are cheaper than competing products. Soraa's products are now used throughout the world in any application where reliable lighting is required.