Date: Dec 07, 2011 Source: Business Wire (
click here to go to the source)
LONDON--(BUSINESS WIRE)--TheyFit LLC are excited to unveil their revolutionary range of custom fit condoms, available in an incredible 95 unique sizes.
"not too tight, not too baggy -- just perfect"
TheyFit® condoms represent the world's first custom fitted condom for men and a paradigm shift away from the traditional ‘one size fits all' latex condom. Using the companies patented FitKit® available for free at www.theyfit.com men identify which of the 95 available sizes will fit them best. The company is so confident that users will prefer their custom fitted condoms that they even offer a 100% money back guarantee.
The condoms are the result of 15 years research and development encapsulating the invention of new manufacturing methods and the updating of international safety standards to ensure both the highest quality and safety assured condoms offering unparalleled levels of comfort, pleasure and enjoyment for men.
Speaking at the London launch, Joe Nelson, TheyFit CEO for Europe and self-titled Condom Revolutionary, described the new condoms as "a breathtakingly simply concept - we have custom fit for our clothing and shoes because all of us have different sized bodies and feet. We take this logic and apply it to something where great fit and total comfort are even more critical to enjoyment. With our double patented custom fit design and manufacturing techniques, we are delivering a whole new level of safe sex pleasure for men and in turn encouraging them to use condoms. The biggest problem with condoms currently is non-use, and what better way to encourage men to wear a condom than by making sure it fits comfortably and is enjoyable to use?".
The TheyFit® condoms, launched with the tag line "better fit, better sex" and available exclusively online via the company's website www.theyfit.com , have been lauded by reviewers and testers alike. Described as "like wearing nothing at all" by one and "not too tight, not too baggy -- just perfect" by another, Nelson's favourite accreditation is "once you've been custom-suited, an off-the-rack condom feels like punishment".
Nelson, previously a 10 year veteran at an investment bank, describes how early testers were contacting him personally to express their gratitude. "For many, using TheyFit is literally life changing. For so long they have suffered either condoms being much too tight or way too loose, when they use a TheyFit condom for the first time it's like a revelation -- suddenly safe sex is enjoyable for them again. They are keen to thank me!"
Get fitted and try your custom fit condom today at www.theyfit.com.
Notes to editors
The problem of fit with standard condoms has long been recognised -- a study published in the Lancet in 1993 called for more condom sizes. More recently, a study in 2010 reported 45% of men complaining that their condoms did not fit. TheyFit condoms are revolutionary custom fit condoms available in an unprecedented 95 different sizes. Men measure themselves with the patented FitKit®, available for free at www.theyfit.com to discover their unique custom fit fitting code which will give them the optimum fitting condom. Condoms are then ordered from www.theyfit.com and delivered for free. The correct case is TheyFit with both capitalised leading T and F, and FitKit with both capitalised F and K.
For further information, contact Joe Nelson directly by emailing joe@theyfit.co.uk or contact the Press Office:
E: press@theyfit.co.uk
T: +44 1633 530060
M: +44 7507 866537
W: www.theyfit.com
About TheyFit
TheyFit® recognise that a better fit, means better sex.
TheyFit® condoms (double patent protected) are a revolutionary new range of custom fit condoms available in an unprecedented 95 different sizes to ensure the perfect fit for every man.
Launched in December 2011 TheyFit® condoms have revolutionised the concept of sheath contraceptives by recognising for the first time the importance of a comfortable fit when using a condom. Problems with the fit of current ‘one size fits all' condoms have long been recognised, a 2010 study reported 45% of men complaining that their condoms did not fit. A badly fitting condom will be uncomfortable and discourage use, but in the worse case a condom that is too big may slip off as a result. A condom that is too small and therefore too tight is more likely to be removed by the user during intercourse than a condom that fits comfortably.
The much lauded product has been described as "perfect" by GQ Magazine while Men's Health remark that "once you've been custom-suited an off-the-rack condom feels like punishment".
TheyFit® is leading efforts to modernize international regulations by working with medical researchers, manufacturers, standards organizations, and non-governmental organizations to enable a great range of condoms sizes to be available to all men.
TheyFit® condoms are pre-lubricated, colourless and odourless. The condoms meet the strict safety requirements of the CE mark and the state of the art manufacturing facility produces over one billion high quality condoms every year.
All TheyFit® custom fit condoms come with a 100% satisfaction guarantee. Any customer not completely happy with their purchase can contact the company to receive a full refund.
Answers to FAQs can be found at www.theyfit.com/faq
Press materials including images can be found at www.theyfit.com/press
Contacts
TheyFit
Joe Nelson
joe@theyfit.co.uk
or
Press Office:
E: press@theyfit.co.uk
T: +44 1633 530060
M: +44 7507 866537
W: www.theyfit.com
