Anchored in understanding how students learn in order to assist educators in delivering personalized instruction and also foster the development of next generation of education technologies, Zapptitude is building educational technology products and services to advance game/app based learning for 21st Century skills.Game based learning and assessment rather than rote learning and standardized assessment has the potential to change how children learn. The firm's Assessment as a Service platform is being built on cutting edge advances in machine learning as well as educational datamining. It comprises of a client SDK for secure data collection, a scalable cloud based inference engine, real time assessment reports and app recommendation engine. The proprietary inference engine is based on large scale machine learning algorithms to analyze massive amounts of data to find patterns across learners and educational apps.