Whiplash Technology Inc, spun out of the University of Wisconsin-Madison, develops solutions to support family caregivers and care providers of individuals with Alzheimer's disease. The firm's initial product is CareVirtue, a web and mobile application that makes it easier for care givers of individuals with Alzheimer's disease to manage their needs, activities, and daily tasks. The application includes features such as scheduling appointments, store resource information, send messages, and more. The company's goal is to reduce caregiver stress and healthcare expenses while improving the quality of care.