Structured around the creation and execution of growth strategies for clients, Vennli's SaaS product suite centers on building growth cases strategic and tactical plans for growth in specific market segments defined by customer segment and competitor options. With a world-wide client ibase, the Vennli strategy model was developed by a co-founder of th firm - a marketing professor from the University of Notre Dame and an associate with technology marketing and venture capital experience at several wellestablsihed firms. Vennli launched the platform in 2014 with a fully functional application. In summer 2014, Vennli conducted a beta introduction with over 80 customers spanning company size, industry, and type. Building SaaS products to help marketing leaders achieve growth goals, currently, over 100 clients have applied the platform to their growth challenges.