The principals of Valid Evaluation system target their efforts at those within organization of various types whose operations include the need to make tough decisions. Identifying themselves as engineers, learning scientists, designers and software developers, the suggesion is that the Valif Evaluation systems provides insight into the decision-making process, illuminating the details of evaluator assessments while reducing subjectivity and minimizing bias. Positing what they do as based on widely accepted principals of cognitive and behavioral science, and uses purpose-built rubrics performance standards and scoring criteria and developed in consultation with experts in the field, the firm synthesizes and contextualizes diverse responses from evaluators who have relevant expertise, providing clear, concise, credible feedback that people can easily prioritize and act upon.
