Transport Foundry provides data collection and analytics for travel data to determine who, when, where, and why people are traveling. The company provides data that can help build smarter cities, as travel data can help to decide where roads, buildings, trains, buses, and sidewalks should be built or improved in the future. Transport Foundry's data analytics provide an effective alternative to surveys that are typically used to understand the relationship between demographics and travel behavior in urban planning scenarios. As an alternative, the company provides person-level synthetic travel data that includes nearly 100% of the population with individual information like gender, age, household income, and number of vehicles. Appended to each person's demographic data is a travel diary that reveals where, when, why, and how each person travels. This data is collected by combining passive consumer and location data such as GPS, signal, and Wi-Fi, and the data is made consumable via visualization and various analytical tools. Lastly, the company provides consulting services for data analytics and for travel demand modeling.