Having only minimal SBIR involvement and that many years ago, Trans Ova Genetics is described as providing reproductive technologies and expertise to cattle breeders through a services team working closely with clients to understand their breeding goals, and ultimately helping those clients advance and extend superior genetics. Company personnel understand well the process that will help multiply a herdâs genetic success: reproductive technologies such as embryo transfer, in-vitro fertilization (IVF), sexed-semen, genetic preservation and cloning are considered the reproductive âtoolsâ available for breeders looking to achieve specific breeding and reproductive goals. Internationally recognized as a source of superior animal husbandry and reproductive expertise, Trans Ova Genetics offers an integrated system of regional centers, satellite stations and on-farm application of reproductive technologies. From veterinarians and embryologists, to animal caretakers and client service representatives, each location and its team share a consistent commitment to client service that can multiply the results within any breeding program. On-going research and applied science allows Trans Ova Genetics to develop and implement new technologies intended to move forward the science of bovine genetic improvement. In July 2022 it was announced that URUS had acquired Trans Ova Genetics for the reported sum of $170,000