Townsend Communications Inc integrates direct marketing campaigns for their customers through multi-media communications in order to coordinate a message to the correct audience using the right combination of web, print, social media and mobile devices. The firm works in in the education sector, specifically assisting high school students to identifying majors for college that offer them the best fit. Townsend Communicationsâ comprehensive recruitment program, MyMajors, is able to survey students' academic achievement along with their personal preferences to generate a list of college majors for the student to consider. The firm is actively communicating with high school and transfer students that are pre-qualified to meet the recruitment target criteria of specific colleges. The firm provides student-friendly assessment technology in order to give the prospective students access to valuable information about a variety of majors and higher-education institutions. To accomplish this task, MyMajors gathers information including grades, interests, test scores, extracurricular activities, preferences, values, college preferences including geography, financial aid and possible religious affiliation
