In collaboration with colleagues at UCLA, UCB and OHSU, Think-Now is structured around bringing cognitive neuroscience to use-condition - improving attention, and meta-attention. The firm's platform involves novel ways to improve attentional control for those struggling with distractions, focus, and related stress and anxiety. NIMH-Funded clinical trial testing of the firm's latest EEG measures shows they are sensitive to abilities to sustain attention and to sustain ignoring of distractions.