TED Text LLC describes itself as offering frictionless SMS based micro-learning at the speed of texting. Arguing that young people live in the world of TEXTING - princiapls of the firm indicate their decision to provide a rapid knowledge transfer and assessments (RKTA) platform where learning and knowledge assessments take place via SMS capable and personal devices - all via text messages. Arguing that texting is the preferred means of communication for today's society, TED text requires access to learning innovators who want to speed up the pace of learning, learning reinforcement, competency and skills assessment through the use of the one personal device service members can't live without - their phone. What does this mean?