Solchroma is organized around development of vivid, sunlight-readable displays for large-area digital signage applications: full-color reflective digital billboards. With the firm'scabiliites anchored in Harvard-assigned IP, the company's non-LED digital technology facilitates digital light, low power lighting and is inherently light and thin, designed for seamless installation on the same structures that currently support vinyl billboards.Commercially, Solchroma's objective is to capture a significant fraction of the multi-billion dollar billboard and sign manufacturing market. With the developed technology consuming up to 100x less energy relative to existing LED array-based digital signage, this tarnslates into the fact that environmentally the firm's efforts mean significant reductions in greenhouse gas emissions.
