The core mission of Saavsus, Inc. is described as the commercialization of research and evidence-based behavioral science curricula, interventions, and educational materials that can be deployed in real world settings for use by clinicians, educators, and social services providers. Management address in some detial the inherent problem by many firms in this arena actually to make money - to generate revenue. To that end, management stress that an integral part of the firm's SBIR application was to be conduct of market research and outreach, including multiple qualitative interviews and national surveys conducted to confirm market needs as part of the grant development process. This approach is indicated as allowing the firm's management tp incorporate feedback and formative input from market leaders throughout the product development process. To that end,management also define a goal to be that of forming spinout companies once project development has been completed whereby to ensure that revenue driven commercialization and new product generation addressing market needs is achieved.
