With the objective being to increase the safety of all road users by making effective visual street markings both more affordable and accessible, RoadPrintz management describe themselves as bringing modern robotic technology to the dangerous and inefficient field of pavement marking. The firm is developing an operator-driven, truck-mounted mobile robotic pavement marking system - effectively also increasing worker safety and efficiency. The system overall is designed clearly to delineate appropriate user behaviors for shared roadways in a variety of settings: providing and simplifying wayfinding and navigation; while also furthering the goal of Smart Cities.