Psychometrix Associates Inc is a Software development firm. The core focus of Psychometrix Associates' research is to help elucidate the mechanisms of emotion-cognition interactions and emotion generation through the development of computational models. This approach involves the development of computational models of emotions within the broader context of cognitive-affective architectures. The broader aim is an improved understanding of the role of affective factors in decision-making and performance, and the application of these findings to more effective human-machine system design, and to the development of principled design guidelines for cognitive-affective engineering