In partnership with the Universit' of Utah's Center for Alzheimer's Care, Imaging, and Research (CACIR), ProActive Memory Services aka PAMS, iis structured around development of a dementia care application desgned to help and support families dealing with the ever growing problems of Alzheimer's and other dementia diseases.The company's application utilizes the core tenets of proactive dementia care in the firm of a portable electronic device application and offers expert dementia services to a broader audience The latter in particular have been important in enabling patients with Alzheimer's living in rural areas and their families and caregivers to deal with a wide range of cognitive impairments.