Defining themselves as a group of imaging scientists, engineers, and radiologists aspiring to improve healthcare by creating novel medical imaging technology and bringing it to every patient needing it, PETcoil Inc technology had its roots in work undertaken at Stanford University. At that institution, the firm's founders created the first-ever radiofrequency-penetrable PET insert system for simultaneous PET and MRI imaging. From the vision of making multi-modality medical imaging more accessible, the declared mission is to create affordable, high-performance molecular imaging systems designed to empower the medical professional to drive early and accurate diagnosis of diseases.