With a team is comprised of Harvard, MIT, and Stanford neuro-scientists and AI experts working out of Boston and Silicon Valley, Percentive Automata describe themselves as building the next generation of AI. Having addressed how to enable machines to handle effective navigation around humans in their normal behavior mode pedestrians, cyclists, and other drivers, in addition to increased safety, the effort is now to enable a much more natural and smooth human-like driving of L4/5 autonomous vehicles. The firm's principals discuss themsleves as solving what is arguably the hardest problem for robotic systems: understanding human behavior to enable the symbiotic large-scale deployment of automated systems in human-dominated environments.