Paragon Pure Inc (previously aka Paragon Flavors) is described as structured around development of a plant-based structured fat from rice bran: natural food ingredients designed to offer a healthy and sustainable structured fat/flavors system based on ingredients from upcycled rice bran for use in alternative proteins. Defining themselves as a food company, the approach of management has been to seek development of better natural ingredients that effectively "fit" the needs of modern foods. The company uses genuine ingredients for delivering natural flavors, colors, and nutrients into wholesome foods, enabling consumers to enjoy the full flavor of different spices. Within what is described as flavor encapsulation, management include process engineering, physical chemistry, as well as the navigation of food ingredient regulatory spaces.