Optimized Markets Inc is focused to bringing economic efficiency and ease to the process of selling and scheduling advertising campaigns for TV, streaming, Internet display, game, mobile, and cross-media advertising. The firm's sophisticated optimization enables rich expressions of preferences and constraints from buyersâby enabling overlapping campaigns to compete * Unlimited targeting attributes (demographic, show/site, geographical, behavioral, social, etc.). * Targeting attributes can be added on the fly * Rich expressions of substitutes of different values * Sophisticated campaign control* All campaign elements can be priced instead of giving them away for free
