nView Medical Inc. is developing medical imaging guidance products designed to assist with noninvasive surgeries, enabling surgeons to achieve greater accuracy than with conventional imaging, in real-time and without interfering with the surgical workflow. The company's flagship product, insta3D, employs 3D imaging, including axial view, to guide surgeons in real time. Insta3D is aimed at speeding up surgery while improving accuracy, as the system avoids the time-consuming need to move an imaging system between Anterior-Posterior and Medial-Lateral positions. The goal is to maximize operating room (OR) efficiency. The company's principals have extensive backgrounds in the medical imaging industry, paricularly at GE Healthcare.