Nautilytics LLC, formally known as Innovosoy, develops software that enables businesses to understand and make informed decisions from complex and dynamic data. The firm specializes in advanced data analytics and visualization software for the global agricultural environment to draw out key patterns and relationships supported by existing big data. Businesses face a new and complex assortment of changing market conditions including new global competitors who threaten their most profitable markets and increase uncertainty. Executives and senior managers often find themselves without the tools and software necessary to inform important investment decisions and maintain an advantage over global competitors. The software on the market now is not created for the specific needs of business professionals, is difficult to use and not sophisticated enough to model the relationships between the many variables that impact the dynamic space. The four main components of Nautilytics are: Turning complex raw data into easy to understand business intelligence for informed decision making including employing data visualization techniques scientifically proven to increase comprehension; providing presentation-ready visuals designed to impress and engage audiences; and creating a solution that is easy to learn yet highly customizable and functional to meet the needs of executives and analysts.