More than thirty years ago, MSA pioneered information synthesis techniques that allowed us to quantify consumer loyalty and retention using consumer purchase data. These innovative techniques are still the foundation of customer analysis for many Fortune 500 companies. In the late 70's, MSA was the first to offer syndicated retail scanner data - almost a decade before most researchers realized the scanner revolution had begun. Today, MSA is the world's largest processor of marketing, sales and financial data. Our innovative solutions automate industries as creative and complex as advertising and cable television
