With the objective of empowering women to live fuller, healthier lives, Madorra is a first-mover in a space dominated by pharmaceuticals with the objective being to change the paradigm for treating essential quality of life concerns in women's health. As an example, Madorra is working towards changing the paradigm for treating vaginal dryness. The approach is to work on providing a medical device solution to a problem that has previously only been served by pharmaceuticals. Management also are focused on giving post-menopausal women and breast cancer survivors the power to choose the non-hormonal treatment option they want, replacing hormone therapy to treat V V A in breast cancer and post menopausal patients.
