Based in Brooklyn NY -- having also a presence in Hong Kong -- Looking Glass Factory is arguably among market leaders in the arena of holographic light field displays, The firm's assembled team can provide 3D holographic displays and software for artists, developers, and enterprises that enable Users to view 3D content without the requirement for headgear (VR or AR). This radical change provides for greater collaboration, lower user friction and a healthier viewing experience. The Looking Glass team has paired its display technology with a software suite that allows Users - brands, designers, and consumers- to showcase 3D content that is typically jas been viewed in 2D. The fast-moving shift from 2D to 3D media could have a significant impact on the future of retail, communication, and eventually, the home, where the consumption of 3D media could become the norm. In June 2022, Looking Glass introduced the world's largest holographic display -- the Looking Glass 65" --which is already being used in Accenture Labs in San Francisco.