Formerly known as Cadio Inc., in August 2012 Locately Inc was acquired by Service Management Group (SMG). Locately is a full-service shopper insights firm offering services in the US and Canada. The firm is pioneering the next-generation intercept â replacing the traditional in-person shopper intercept with a new big data solution that leverages the power of mobile. Expertise is anchored in the science of location analytics: mining huge volumes of location data from mobile phones to understand where and how people shop. The firm's technology platform detects visits and sends shoppers in-the-moment mobile surveys to understand what they do and why, and measures the awareness and impact of in-store shopper marketing activations
