With the business focus on the industrial need for insulation products that are high performance, easy-to-install, environmentally friendly, non-flammable, and are non-toxic, Liatris is organized around offering a product to that customer base that offers performance improvements and can achieve significantly greater energy savings compared to those currently available as building insulation. To this market segment, these factors offer project paybacks that, in turn, enable those manufacturers to reduce costs through lower-cost manufacturing and easier installation.