Developed in collaboration with the University of Utah and Medical University of South Carolina, ItRunsInMyFamily.com is using social networking and artificial intelligence to help people collect and use family health history (FHX). While being one of the most important risk factors for disease, effective in the clinical setting collection and use of FHx is almost totally non-existent with efforts to improve the process and content being minimally effective. By employing social networking capabilities. the effort of Itrunsinmyfamily.com is to attempt to address that deficiency - a lot like Facebook but designed specifically for sharing health information among relatives.