Ideas Inc [Innovative Designs in Environments for an Aging Society] engages in research, education and consultation on the therapeutic potential of the environment--organizational and social as well as physical--particularly as it relates to frail and impaired older adults. The firm is committed to assisting organizations in the creation of more supportive settings for older people, particularly those with Alzheimers disease and other dementias. The principles firmly believe that successful care settings are grounded in a clear philosophy which directly impacts all aspects of the setting, from specific care practices, to operational systems such as meals and laundry, to staff training, to the design of the physical environment-inside and outside