Previously doing business as Hour 72 - renamed Longsleeve Labs - the firm develops wearable products designed to provide protection against viruses and bacteria. The firm's initial effort led to creation of a non-DEET based insect repellent that lasts up to 3 days with a single use. Products subsequently developed and offered for sale are anti-microbial, anti-insect and anti-sunburn. The approach is to weave multiple proven active ingredients into a single large molecule, enabling users to get safe and easy to use products. Structured around creating the safest, longest lasting, and most effective insect repellent, the firm's product has been proven in independent testing to be 99% effective at preventing mosquito bites. Using all natural ingredients combined with patented technology to create this safe, long lasting, and effective formula, through partnerships with the ministry of health in Nigeria and Brazil, the effort had been to provide effective protection against mosquitoes and the illnesses they carry.