Hermes Commerce, Inc. (HCI) has developed a smartphone application, currently available on both iPhone and Android platforms allowing easy payment from mobile devices. Using the app, MoneyClip Mobile, merchants can reduce or eliminate credit card processing fees while engaging with a new local customer base using MoneyClip Rewards. Merchants can engage with customers directly through their mobile devices by using targeted advertisements, coupons, and customizable loyalty programs to gain an even broader customer base. The MoneyClip Mobile Payments and Rewards networks are powerful, secure, and easy to use. Through the app, merchants are able to drive sales by hyper-locally targeting customers with advertisements and coupons. Bank account information, security settings, privacy settings, alerts, and other opt-in features are easily accessible through the mobile app or app website while credit cards and interchange fees are eliminated from POS transactions. Peer-to-peer money transfers are also enabled.