Part of the Health Communication Research Laboratory, Health Communication Impact is pursuing research project to increase participation of underserved populations in clinical health trials. The burden of cancer on U S adults is tremendous and disproportionate among certain population sub groups. Clinical trials are one of the main pathways to reducing that burden but participation rates are low especially among those most affected by cancer. To increase these rates, the firm has developed Make It Your Own (MIYO) an online tool to help healthcare organizations develop and use professional quality recruitment materials to increase research participation among underrepresented groups.
