Health in Color Inc, formerly Research, Evaluation and Social Solutions Inc. (REESSI),, focuses on the creation and assessment of strategies and interventions that increase wealth, health, and life expectancy in under-resourced families and communities. The company was founded by Dr. Laverne Morrow Carter based on her years of experience working in program planning for community health and human services in partnership with various government and non-government organizations. The company was founded in December 1985 in St. Louis, MO and restructured as a Subchapter S corporation in the Commonwealth of Virginia in November 2003. The company focuses on gathering empirical data for goals such as: evaluating digital learning and social engagement tools; needs assessments, policy program priority analyses and impact evaluation; and strategic health plans.