Rainbow Organic Farms Company, doing business as Good Natured Family Farms (GNFF), sells all natural beef products to food markets in Missouri and Kansas. Recently they have expanded their program to the inner city areas of Kansas City and are making GNFF produce available to inner city residents through Hallmark Corporate headquarters and inner city churches and schools. The farm owns and operates a USDA federally inspected processing plant. GNFF is part of an all-natural beef co-op of 18 family farms in Kansas. The company has established a distribution partnership with food services company SYSCO and a Community Supported Agriculture (CSA) program for employers in the Kansas City Area.