Describing themselves as a "culture design firm", Gapingvoid personnel specialize in building ideal cultures in organizations - each being expert in cross-disciplinary fields who - together - align organizational outcomes with meaning and purpose at work to drive productivity, shareholder value, employee engagement and turn customers into fans. A process has been developed that enables the firm's personnel to gain a deep understanding of human motivation, and to execute change projects that are scalable and sustainable; solving hard people problems that include digital transformation, improving customer experience, smart risk-taking, and building cultures that encourage and adopt disruptive innovation. Tactics for change often revolve around reframing work experiences, storytelling, and integrating cultural norms into the end to end employee experience.