Spun out of University of California Berkeley, Fit Dairy Genetics provides consumer-driven genetic testing designed to address improving performance, fitness, and health and to develop diversified dairy genetics offerings. With a focus on increased longevity through breeding more correct and robust animals the firm's management seek to capitalize on the power and potential of genomics to breed, develop, and market high-value animals for the dairy cattle industry. A collaboration between dairy scientist Dr. Jeffrey Bewley and friends in the dairy field, Fit Genetics focuses primarily on the areas of Holstein genetics to fit hot, humid environments. Looking to deliver Holstein offerings with high TPI, net merit, and dairy wellness profit potential with focus on fitness traits for improved health and reproduction, the firm's personnel share a common passion for Holstein dairy cattleĀand the desire to increase animal longevity through breeding more robust and productive animals.