Founded as an AI/Deep learning smartphone-based fertility company, the initial product of Firtility Inc. utilizes automated, inexpensive, smartphone-based technology for the accurate measurement of sperm concentration and motility plus AI/Deep learning technology for sperm morphology. This rapid, sensitive, automated technology is used for in-home (B to C) as well as for clinic based (B to B) male infertility testing. Future products in the planning stages are for IVF treatment using the same platform technology.