Operating as a neuroscience company and having only a minimal SBIR involvement - and that sometime ago - mSense Corporation applies advances in EEG and other neurometrics to provide clients with deep and reliable understanding of consumers' emotional and cognitive engagement with marketing stimuli. The companys quantitative metrics provide insights that facilitate the creation and optimization of advertising, packaging, media content, online marketing, and the live in-store and virtual store shopping experiences. It also provides expertise and advancements in emotion tracking, cognitive neuroscience, analytics, and market research through its EmBand and now EmBand 24, a wireless non-invasive EEG neuroscience technology. In addition, the company combines neurometrics with stationary and mobile eye tracking. It serves marketers and market research companies
