With the principal of the firm having previously worked for several years for the Bill & Melinda Gates Foundation, the new firm is social enterprise organized around developing and providing increasing access to affordable, and ecological roofing alternative for the ultra-poor in India. The firm's pilot product is the Eco-Roof Panel made from resin-coated bamboo mats - bamboo being fast growing, carbon-sequestering, renewable resource. These mats are pressed and sealed to form a strong, lightweight, water- and flame-resistant panel that are long-lasting - often than 25 years. Further, their insulative properties and reflective coating keep homes several degrees cooler than metal or asbestos cement alternatives.