Diesel Labs is a mobile video analytics company enabling marketers easily to translate TV ad campaigns into targeted mobile video ad campaigns. The firm's proprietary technology enables coordinated cross-channel messaging, reducing the time and resources needed to build mobile ad campaigns from scratch. The firm brings Content Analytics to the marketing and media industry. With audiences consuming so many different types of media, it is important that marketers have tools thatenble them to measure engagement and interest in that content. Diesel apply sophisticated machine learning techniques to media consumption and engagement data to help clients target their audiences based on the content theyre watching - from short form YouTube clips to weekly linear TV programs to binge watching premium streaming shows. This type of analyses enables better marketing, programming and sales decisions. The Diesel Labs team includes former senior members of Bluefin Labs, a social TV analytics company that was acquired by Twitter in 2013
