Founded in 1999 and successfully raising over $100M in backing, DataPLay closed its doors in October 2002. The original management team successfully bought the assets of the bankrupt firm in 2003 and in 2008 the U.S. based DPHI, Inc. dba DataPlay received the approval to purchase the assets and intellectual property of DaTARIUS worldwide and resume operations immediately. DataPlay formed a new subsidiary in Austria and in the United States to continue to serve DaTARIUS's existing customer base. The new company combined DaTARIUS's existing expertise in optical test equipment with DataPlay's advance technologies to establish a presence in the optical media and optical test equipment marketplace, The DataPlay/DaTARIUS relationship began in 2005 as a cooperative joint venture with the purpose of developing optical drive technology for DaTARIUS's existing and next generation products, including CD, DVD, and Blu-ray formats. DataPlay provided advanced optical solutions and engineering services in optical storage technology. The company has a long-standing history developing and delivering technology uniquely suited for digital content distribution, including advanced digital rights management and content access.
