BumptUp is a digital platform developed by trained exercise scientists with expertise in maternal health from Western Kentucky University. BumptUp Labs, Inc. has a mission to provide every woman with equal opportunity and access to trustworthy, research-supported physical activity care on their maternal journey. Dr. Rachel Tinius and her colleagues utilized community stakeholder feedback obtained from focus groups and 1:1 interviews to identify the preferences and needs of geographically and socially diverse populations. With this information, BumptUp® has been designed to meet these populations where they are – we do not require specialized equipment, expensive subscriptions, or a high level of existing exercise knowledge. Instead, we focus on showcasing easy solutions to increase and maintain safe, evidence based levels of physical activity for healthier mom