Now doing business as Bitsight Technologies (fdba as Bitsight), the firm came out of a student start-up - CyberAnalytix - one of eight finalists for the hotly contested MIT Start-Up competition offering an on-demand customer intelligence tool. In a total shift in focus, Bitsight addresses security of corporate data across all platforms. The company describes its approach as âquantified and evidence-based,â using globally placed Internet sensors to detect malicious activity coming out of an entityâs network. Primary customers: Finance, retail, education, utilities, health care, insurance and more. Structured to transform how companies manage information security risk with objective, evidence-based security ratings, the firm's premise is that organizations have large numbers of external players with whom they share sensitive data - exposing them to the risk of a breach through a partner network. BitSightâs global platform helps manage this risk by collecting and analyzing terabytes of data on security behaviors and rating companies for their security effectiveness. Similar to consumer credit scores, BitSight Security Ratings are automated and derived entirely from externally available data. The result: organizations are empowered to proactively identify, quantify and mitigate security risk throughout their ecos