Functioing as an app incubator focused on niche markets, employee ideas, and external contracts for promising apps., Beterment Labs uses needs assessment best practices to determine what underserved needs with strong potential exist in these markets enabling the firm's teams to build well-designed, secure, reliable apps that will meet the currently unrealized needs of these markets. In addition to extensive technical knowledge, experience, and skills in technology, app development, education, and evaluation, the Betterment team brings a diverse background of interests and experiences. enabling the princpals to figure out what the real needs of the end users are to help find technical solutions for people who dont understand how the technology works, but who need tools that are easy to use and work every time.
