Underlying BassInsight declared objective of providing technology and tools to help anglers at all experience levels to optimize which lures to use for different habitat types, the firm's personnel emphasize understanding the environment via the sensory system properties of target fish species while also looking at understanding fish visual acuity to help identify the most visible tackle based on water conditions, In fact, the effort has the far more serious focus on creating water quality data for the nation's inland, fresh waters. The availability of such date c/would support direct environmental monitoring and for validation of other remote sensing GIS techniques to measure inland water quality. Measuring the optical properties of (a) lakes and rivers, first-generation photometers are to be constructed to estimate the sub-surface transmission and light-levels at three wavelengths and capture relevant water quality data. The novelty of this approach lies in it reliance on estimating critical lighting parameters at three wavelength bands. Funded project tests whether 3 well-spaced data points can accurately estimate lighting environments, visual signals, and their transmission in diverse water bodies - data that is far more useful than simply to would-be anglers.