Antimicrobial Materials, Inc. is an emerging technology company employing antimicrobial technology proactively to solve problems associated with microbial growth. Using technology developed at the University of South Dakota, the approach involves binding chlorine at the molecular level, rendering fabrics, rubbers, coatings, and hard surfaces with the disinfecting power of bleach. Treatments wont wash off or degrade, and killing power is fully renewed with every laundering or cleaning using soap, water, and bleach.