Anticipate Ventures is not actually the firm that will do the work on the SBIR project funded by NASA. Instead, the entity describes as a "Provider of strategic planning services designed to work with inventors, entrepreneurs, corporation, national labs, universities, hospitals and investors to improve their tech transfer opportunities". The company's service is identifying and incubating innovation with the right resources, network, environment and small business contract or grant funding to complete the critical research, development and demonstration, enabling clients to improve their tech transfer opportunities.