Animated Dynamics, Inc., spun out of Purdue University, is working on development and commercializeation of live-tissue imaging platform technologies. The imaging platform provides solutions for various applications in the life and health sciences, using low-coherence digital holography to detect diverse cellular motions inside living tissue in vitro. The company's primary technology, BioDynamic Imaging, delivers drug assessment in three-dimensional (3D) living tissue samples, revealing a comprehensive phenotypic response that improves on conventional 2D or monolayer screens. The technique is label-free and probes up to 1 mm deep in living tissue to study drug response in heterogeneous tissue environments. BioDynamic Imaging converts all forms of functional cellular motions into contrast maps of cellular mechanisms of action.